When scrolling through Facebook you’ll probably see hundreds of businesses offering clever content marketing pieces to engage their customers; from colouring sheets to live webinars, businesses are now more prepared than ever to add value for their customers and build a connection with them.

Responsive and adaptive marketing is the key to their success, so let’s take a look at some of the content marketing themes your business should be considering right now. We’ve conducted some trend analysis on Pinterest, which is a great way to get inspired by content marketing success stories.

Below are some of the key themes Pinterest has highlighted based on huge increases in search traffic, so let’s review what they are, and how you can utilise them for your marketing.

Escapism and Optimism

The pandemic will be played out in stages, and right now we’re starting to see the first signs that things will eventually get back to normal. Even though we’re facing the unpleasant reality of a ‘second wave’, many people are hopeful that a vaccine is on the horizon and governments are slowly starting to lift restrictions.

Trends indicate that people are looking to find escapism in lockdown, and generally ways to entertain themselves and their family without going out. Rather than resigning to the couch, people are experimenting with new skills, self-development, self-care and challenges.

They’re also planning ahead, trying to understand what they need to prepare for when the next stage arrives. Facemask sewing tutorials, guides to getting their business ready and queries about homeschooling are all trending as people weigh up their options.

So what marketing content should your business be making to make the most of these trends? Here’s some ideas.

Design a home workout or meal plan

If you’re a business who is in any way affiliated with food or health, this is a great idea. Design a graphic or a downloadable PDF that has workouts or meals planned day by day – you could even include a shopping list and a discount code for your website.

Come up with a beauty guide

Beauty businesses may suffer the longest in this pandemic, as salons aren’t expected to open until at least the 4th July. In the meantime, you’ll need to pivot your business. Create an at-home maintenance guide and support it with video tutorials. Start stocking your favourite products and ship them to customers in specially designed ‘bundle’ deals for each beauty concern. For example, you could create a manicure kit or a ‘back-to-work beauty blitz’ package.

Set a challenge for your followers

People are bored, there’s no doubt about it! A structured challenge will be a welcome relief to anyone at this stage, and creating a challenge is something almost any business in any industry should be able to do. Sell sewing supplies? Start a 30-day skill challenge! Sell books? Challenge your followers to share a different favourite book every day. Sell web development services? Offer a 7-day ‘Learn something new’ tutorial, where users need to share their results at the end!

There really is no limit to the options you can explore with this idea.

Offer a free resource you normally keep secret!

Did you notice Hilton shared it’s famous cookie recipe to all recently? Wagamama’s even created a full video tutorial about how to cook their katsu curry from scratch.

You might worry that these things are invaluable brand assets that shouldn’t be shared, just in case they lose their value, but the fact is you’re helping to cement the iconic status of one of your customer’s favourite products that will be likely to go viral – after all, people love a secret!

Don’t worry, people aren’t going to start making everything at home, we can guarantee that when all this is over, people will be delighted to pay you to do it for them!

Recovery and Rebound

In a few months time, when the lockdown is lifted and we all start returning to work, we anticipate that content will need to start focusing on helping people prepare for recovery. Businesses who create this kind of content will notice readers are eager to get hold of it and share it.

Content for this phase of the pandemic will need to be helpful, highly informative and reliable. People will be looking for advice they can trust and assurances from their favourite brands. Here are some ideas we’ve put together that might help:

Set up a virtual support group

Perhaps you offer a service that people can’t engage with so easily during the COVID-19 pandemic. Maybe you run a HR firm or an education service. Why not offer an exclusive Facebook group for your clients to sign up to in exchange for tailored knowledge and advice? Or you could host a weekly Zoom networking event where people could ask an expert their burning questions.

Clients will appreciate the extra care and attention they receive during these troubling times, and you might find even after lockdown this offers new opportunities for your business.

Offer a ‘Boost’

A boost can come in many forms, but in essence it’s something designed to get your customers going again. If you’re a restaurant you might offer a special voucher designed to encourage people out, or if you sell stationery you might offer a ‘back to school’ pack.

Incentivize your offering even further with complimentary digital downloads, you could collaborate with another business to offer educational eBooks, or send business customers free PPE. Give your customers the equipment and skills they need to stimulate their recovery. It can only benefit you in the long run.

Just make sure whatever you do, it’s designed to be safe. Customers are going to be hyper-conscious about ensuring businesses are keeping them safe and not putting profits before health.

Share your post-pandemic process

Information is key. As soon as you know, keep your customers informed. List opening times in an easy to access way on your website or app. Share lots of photos on social media to show off your safety precautions – make customers feel at ease!

You might even create a video that shows the proper process for visiting your shop safely.

At this point you may still want to market towards the vulnerable who are still in lockdown, so sharing information that shows how you are going the extra mile for these people will always go down well.

Do you have your digital marketing plan in place ready for lockdown to be eased? Make sure you follow us on Twitter to be the first to know about any new articles, we’ll be publishing lots of helpful digital advice for Wirral businesses, so stay tuned!

The post How To Market Your Business During and After COVID-19 appeared first on My Digital Wirral.

There’s absolutely nothing standing in between a conversation between you and them anymore. Except, of course, where the challenge of time zones comes into play…

This isn’t so much of a problem when it’s a friend or family member and you can send them a whole procession of alarm clock emojis until they wake up. However, when it comes to your business clients, you’re forced to play it much cooler than that which, at times, can prove a bit problematic.

Trying to communicate across timezones can be tricky at the best of times (pun intended) but where maintaining professional relationships and trying to conduct a project are involved, it’s a whole other ball game.

In this blog post, we offer some pearls of wisdom on how you can best manage your communication with clients in different countries or continents. As – when managed well – there is no reason why geographical distance needs to have any real negative impact on relationship-building or rapport.

Be willing to work some unsociable hours 

That’s the trouble with working between timezones, it won’t always align nicely with your social calendar or sleep schedule. In order to find a happy medium where both parties can participate at a reasonable hour, you’ll need to stay flexible and willing to operate outside of Monday to Friday, 9 to 5. Showing willing to do this from the start should earn you some extra brownie points too.

Make time for ‘face-to-face’ conversation

Phone calls are foolproof, emails are efficient and instant messages are even better but if you want to build a strong relationship between you and your overseas client, you’re going to need some face-to-face time.

We’re not suggesting you hop on a long-haul flight every time you need a brief signing off but make use of things like video conferencing and video calls regularly to bolster the connection and feeling of familiarity.

Set up some shared digital project management tools

Using an online task management tool like Trello or Monday means that anybody with permitted access can log in at any time to see where various parts of the project are up to. So, while you’re sleeping soundly, your client can look to see what has been ticked off the to-do list that day and respond ready for you in the morning.

Have a multilingual member of staff at arm’s reach

This doesn’t need to be a full-time employee but having somebody qualified in translation available at short notice is a great service to offer to international clients who speak another language. This can just be something you outsource as and when you require it, or if you feel a language barrier is holding your communication back in some way.

Leave some room in your budget for travel

These days, pretty much everything can be done remotely with the right software and technology but there’s still a lot to be said for real life interaction. If you are going to commit to chasing custom across the continents, we recommend setting aside a bit of cash for travel so that face-to-face meetings are an option, even if they aren’t a prerequisite.

Are you a small business owner with a client base around the world? Let us know how you keep communication in check by joining the conversation on social media.

The post Managing Communication With Clients in Different Timezones appeared first on My Digital Wirral.

This week we spoke to Inspirations, a business that many of you will know on the Wirral! We’re sure it’s at least a part of everyone’s Christmas calendar to take a trip here.

As a retail business that traditionally made most of its sales from people flocking through the door for it’s seasonal displays, so we wanted to know how they’d adapted since lockdown hit.

Hi! Could you introduce your business to our readers?

Inspirations Wholesale are a Wirral-based business who specialise in providing beautiful products for your home or business, as well as offering floral supplies. We source products from all over the globe to bring everything from homewares and furniture, to artificial flowers and home fragrance products to our customers.

We are best known for our Christmas range as we are one of the largest stockists of Christmas product lines in the North West, if not further afield. We can source almost anything with our vast global supply chain and Wirral has been our home from the very beginning.

One of the founders of Inspirations, Paul Reeves

What’s the story behind Inspirations, how long has the business been going?

Inspirations Wholesale was founded in 1999 by Husband and wife Paul & Kate Reeves. Paul worked engineering and Kate was an interior designer, they began the business as a side line project from the garage of their home.

They never dreamt the business would grow the scale it has. They have put their life’s work into establishing the business and now Inspirations is firmly a part of the Wirral way of life. With a 30,000 sq.ft. warehouse situated on Old Hall Road in Bromborough, full of beautiful products, Inspirations employs over 25 people from all over the Wirral and has grown from strength to strength for over 20 years.

What challenges has COVID brought to your business?

In truth as a result of COVID-19 the business took a dramatic downturn. We immediately felt the impact from the downfall in the amount of customers that were visiting our store. Our footfall began to drop as soon as news of COVID-19 reached the area and we were truly worried about our business’s future.

We are not a UK wide business, we are only based on the Wirral, so we rely solely on the local people from Wirral, Liverpool, Chester and North Wales to visit our store and support our business, but understandably now was the time to worry about safety and we felt the impact of that straight away. We closed our doors as we felt it was the safest way we could look after our staff and our customers and we began to trade solely online.

How have you adapted to these challenges with a digital strategy?​ Are you investing more time in social media?

Luckily for us we had already implemented a strategy to improve our social media presence and we had also recently invested in a brand new website mid-2019. With regards to adapting we had to sharpen our skill set in both these sectors. In fact we continue to do so.

We are trying our very best to improve the amount of products we can offer on our website. We have had some truly tremendous support from some amazing people on platforms such as Instagram and Facebook and for this we will be forever grateful. We now have a dedicated team working daily on our output and we hope to give people the vision from our photography that they would ordinarily get from our in store displays.

Our website www.inspirationswholesale.co.uk and our social media platforms have allowed us to stay in touch with those that loved us in the beginning but it’s also allowed us to show our ranges and our visions to many new people. This has been a lifeline for us to date and we hope to continue the grow this side of business and are improving our skill set every day.

Do you think the changes you’ve made will have a positive effect on your business going forward?

I honestly do, I’m not sure things will return back to what we remember pre-COVID – not least for some time anyway. Where we grow in strength and knowledge on social media platforms and web-based sales, we can only benefit from in the future.

We can reach a larger audience and show the whole of the country our visions and products which is amazing, so we hope this will have a very positive effect on our business. We believe this has added another string to our bow, but we are also aware that we may have lost one at the same time, with people less likely to attend the store as they used to. We anticipate things won’t get back to normal for a while at least, but we hope we can get back to trading very soon.

What advice can you give to businesses struggling to adapt?

My advice would simply be to utilise the freedom to share your products, visions and services through any online platform possible, and if you can, adapt your stock range or services to meet the demands of people. What people want now is no doubt very different to what they may have wanted, should we have never come across this pandemic. Social Media feels like scary place to get involved in at first but it is a new way of life.

It will be so important for you moving forward and whilst the opportunity to use these platforms for free is here, don’t miss out. We honestly grew our own fan base from 1500 followers to over 20,000 followers in just 6 months. That’s 20,000 incredible people who get to see our range and our offers every single time we post, and for this we are truly grateful. If you’re new to this social media world, or have only just started your own page, then find a business that is within your sector that has already established itself on social media platforms (because there is always one I promise) and look at how they post, how they put information out there and how they use imagery.

You can learn so much and ask for support from your customers, ask them to share your business and offers. We are here for Wirral and the local communities and since we have started out on social media they have really been there for us to.

What’s next? What’s the plan for when this is all over?​

I’m sure that much like everyone else, we are looking forward to going back to some form of normality. We are anticipating a change in shopping behaviour, so we will be reacting to that by increasing our capacity to deal with online and telephone orders. We have so many products to share with our customer base, so we can’t wait to see people walking around our store again with all the safety and social distancing measures in place.

As a business we carry over 55,000 products at any one time so as you can imagine we can’t possibly share all that on the website alone. We have stunning homewares, realistic flowers and home fragrance products, as well as indoor & garden furniture to showcase from our store right now. We will put on some incredible offers on to help people get what they can just in time for the summer to arrive.

After this we will move swiftly onto Christmas, we absolutely love Christmas and this year our range will be bigger and better than ever before. With all of the following seasons to come completely covered in our stock range we hope to get back to normal as quickly as possible and can’t wait to share this journey with our amazing and loyal customer base.

As a business that has staff, how have you been managing? Have you kept staff busy or found a safe solution to help your business survive?

This is a very difficult time for all of us and we as a business are still navigating our way through the best solutions we can, we are currently implementing as much as we can to ensure staff and customer safety is our utmost priority.

At the moment we are only trading online so we have a very small task force in however we are working on plans for social distancing , time management and safe working for all . This is going to be challenging for all business types so we are always learning and always looking for the best solutions out there that we can implement into our business.

Tell us more about your work with the Johnson Foundation, now seems a great time for businesses to invest some time in charitable work.

First of all I’d like to say a personal thank you to the Johnston foundation for the work they do. They are an incredible group of people working hard every day and yes you are right. Now really is the time that we can all look at what we do for those around us. It was an honour to work with the Johnson foundation in producing the hampers for our local heroes and to think we had a small part to play in putting a smile on so many people’s faces is something we can be very proud off.

During these times of need so many people have really gone above and beyond to support the local community. These are incredible people and the more you learn of the good acts they have taken the more you want to be part of it. There’s no better feeling than to know you have helped someone in their time of need and the Johnson Foundation have allowed us to be part of this very special project.

Shop online with Inspirations at InspirationsWholesale.co.uk, or connect with them on Facebook or Instagram.

Interested in more interviews with Wirral businesses? Don’t forget to follow us on social to get the latest updates!

The post COVID and My Digital Business – Inspirations appeared first on My Digital Wirral.

We’re lamenting the loss of many of our favourite Wirral haunts. Small businesses who we wish we could have visited this weekend, because it is after all, uncharacteristically sunny and would have been a marvellous day for a beer on the seafront or a coffee outside.

Fortunately, businesses around these parts are steadfast and resilient. Many have found ways to ensure we can still get hold of our favourite products in an extremely safe and government policy compliant way.

Below are just some of the businesses we follow on Instagram who have used digital strategy to fight the downturn. Make sure you head over and show your support for small businesses by following and interacting with their social media.

Please note, the availability of these services may be subject to demand, check each business’ social media for updates.

Rise and Grind – Afternoon Tea Deliveries

 

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Afternoon tea for one delivered to those self isolating

A post shared by Rise & Grind (@riseandgrindnw) on Mar 25, 2020 at 5:46am PDT

Humans. We’re all the same; we get a bit bored and we just have to eat. Cake just makes the world a better place, so forget your troubles and embrace the fact that afternoon tea delivered to your door is a thing now.

Wirral institution Rise and Grind, a beautiful little coffee shop and all-day kitchen, has started taking delivery orders over social media. It’s not just afternoon tea that’s on offer either, try their Triple Decker Club Sandwich or the Vegan BLT. It makes staying at home not so bad at all.

Wallasey Food Fair – Fruit and Veg Boxes

 

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Freshly baked by the French corner #localfood #wallasey #wirral

A post shared by Wallasey Food Fair (@wallaseyfoodfair) on Mar 9, 2019 at 10:00am PST

We’ve been told from the offset we need to eat more local, seasonal produce. It’s better for the environment, and much more delicious! Nowadays, that’s even more important than ever before; with trade routes in crisis and supermarket shelves empty, the only upside of this is that we might learn to support local businesses a bit more!

Wallasey Food Fair is an artisan food market that would usually run every 1st Sunday of the month. Now that gatherings are cancelled, Wallasey Food Fair made a great decision to run fruit and veg box deliveries via their social media. Who wouldn’t want perfect produce delivered to their door instead of standing in a socially-isolated queue on their own just to get into the supermarket.

Desserts By Dre – Wirral Delivery

 

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Mothers Day Afternoon Tea Platter *Jam & Cream scones* *Carrot Bundt cake* *Triple chocolate brownies* *Lemon drizzle loaves* *Banana nutella caramel cake* *Strawberry pistachio & white chocolate tart* *Coronation chicken croissant* *Caramelized red onion sausage roll* *Smoked salmon quiche* *Pequillo pepper, cheese and pesto toastie* *Honey mustard ham wrap* *Blackpudding and sausage scotch egg* VERY LIMITED AVAILABILITY. £35 pick up only on mothers day. £5 deposit to secure your space. . . #cakeliverpool #liverpoolcake #liverpoolfood#liverpoolcakemaker #liverpoolfoodie#liverpoolfood #liverpoolbusiness#independentliverpool #liverpool #wirral

A post shared by Desserts By Dre (@dessertsbydre) on Mar 12, 2020 at 12:40am PDT

There’s desserts, and then there’s Desserts By Dre, who produce sweet treats that will leave you in a permanent state of awe. This little artisan bakery is based in Liverpool, but now due to the lockdown, we on the Wirral can get home delivery. Silver linings eh? Just head over to Desserts by Dre’s social media to find out how you can get your hands on this indulgence.

The Colour Bar – Don’t Touch Up Your Roots Campaign

 

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A LITTLE SOMETHING FOR YOU TO LOOK FORWARD TO WHEN THIS IS OVER TAG YOUR FRIENDS & PLEASE SHARE Winner will be announced 30/4/20 (or end of iscolation … whatever comes first) Please dont use shop bought box colours Please use colour fresh semi provided by us or purchase a root spray powder touch up A colour correction will cost more in the long run and could cost you the condition of your hair Please don’t hesitate to get in touch with any hair questions i know in the grand scheme of things it’s ‘just hair’ but in a time we’re we feel so helpless it’s the least we can do if it even just makes a few of you feel better We can’t wait to get back to pampering you all

A post shared by TheColourBarWirral (@thecolourbarwirral) on Mar 27, 2020 at 3:08am PDT

You may have already noticed, but salons everywhere are currently asking customers to make sure they don’t take their usual beauty treatments into their own hands. We’ve spotted brow technicians begging customers not to pluck their own brows, nail technicians hoping their customers won’t resort to at-home gel kits, and of course, haridressers, asking their clients not to use at-home box dyes.

Why? Because many of these at-home treatments instantly undo all the hard work your professional beautician or hairdresser has put into getting you into tip-top condition!

The Colour Bar, based on the Wirral, has launched a great campaign called ‘Show Us Ya Roots!’ where in exchange for tagging the salon’s ‘gram in a photo of your roots, you could win a free touch-up. Who’s going to see you in lockdown anyway? May as well!

Blooming Skull Coffee – Delivery Days

 

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**UPDATE** ORDERS FULL . We are offering a delivery day for Monday 30th, this is the only one we’ve got planned for now as the Government guidelines are ever changing so we can’t plan too far in advance. To order, send us a DM & payment is required via bank transfer upon ordering. Minimum order value £10. Wirral deliveries only so please include your postcode in your DM so we can confirm if we can get to you. Thanks so much for all your messages of support & we hope you guys fancy some of our cakes to your door Soph & Lou

A post shared by @ bloomingskullcoffee on Mar 25, 2020 at 5:51am PDT

You’ll never be without cake in a crisis if these Wirral businesses have anything to do with it. Blooming Skull coffee is another local coffee shop we’d hate to lose, so make sure you get over to their social media and find out when their next delivery day is.

With treats available such as blondies, lotus banana bread and selection boxes, you need to get ordering, or lament later when you see all the amazing Instagram shots from those who did take advantage.

Squidges Bakery – #TogetherWeSquidge

 

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Thank you so much for all your positive feedback about #togetherwesquidge . It’s been so lovely seeing all the joy you’ve created through baking . I started #togetherwesquidge at the start of ‘Uk Lockdown’ because I felt it was important to stay connected in a positive & fun way, leaving it up to you to decide what recipes you wanted to create / follow , with the ingredients you have in your homes . Baking is a labour of love that gets passed through generations and can be therapeutic , fun and super tasty ! Remember it’s just a bit of fun – it’s all about simplicity & the process of baking to evoke all of the positive things that comes with it .. if you still want to get involved , add the hashtag #togetherwesquidge to one of your baking pics or send us your image direct & you may win a £40 SQUIDGES voucher in the process ! Happy baking ! X . . #squidges #cookies #connect #joy #smile #happy #positive #bakery #togetherwesquidge #cake #heart #baketogether #heal #postivecircle #wirral #cheshire #liverpool #merseyside #london #uk #lockdown #coronavirus

A post shared by SQUIDGES (@squidgesbakery) on Mar 29, 2020 at 5:36am PDT

You may have heard of Squidges bakery as they ship nationwide, but did you know they’re actually based on the Wirral? Clearly we’re the home of baking magic.

In the face of the lockdown, Squidges have launched a campaign called #TogetherWeSquidge, to get involved simply use the hashtag to share your recent baking project and you could win £40 of vouchers to spend at Squidges.

We’ve never seen so many people baking, but how can we be surprised? It’s in our blood as Brits to ‘Keep Calm and Carry On’ and bake a Victoria sponge.

Are you a Wirral business offering an innovative service or promotion during the lockdown? Please let us know on our contact page or get in touch on social and we will add you to this blog!

Perhaps you need more inspiration for how to innovate during the lockdown? See our guide to making your business bulletproof to any crisis!

The post Wirral and Merseyside Businesses Who Are Going Digital For Lockdown appeared first on My Digital Wirral.

Make sure to use the links we’ve provided to give these creators your support, they’ll reward you with fantastic content and an Instagram feed you can while away your hours of #SelfIsolation browsing.

RealWirral

 

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Topping off a picturesque walk with a gorgeous afternoon tea at the delightful Tudor Rose Tea Rooms, Port Sunlight. #wirral #portsunlight #daysout #daysoutwirral #supportlocal #visitengland #afternoontea #tearoom #vintage #realwirral

A post shared by RealWirral (@realwirral) on Dec 15, 2019 at 9:10am PST

Any proud inhabitant of the Wirral knows we live in one of the most photogenic counties in Britain, whether it’s a beautiful sunset over West Kirby beach or a view of the sparkling Liverpool waterfront, it’s a feast for the eyes no matter where you look. RealWirral gets to the heart of the community and digs out all the hidden gems to show off. It’s a great feed to browse if you want to find a cosy cafe, a unique little boutique or a taste of the Wirral’s intriguing history.

VisitWirral

 

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Dell Bridge, Port Sunlight A truly unique place, Port Sunlight Village was created by Lord Lever as a home for workers at his soap factory, Lever Brothers, which eventually became Unilever. Today, the village is home to a fascinating museum, beautiful architecture, a world-class gallery, stunning parks and a thriving community. With incredible surroundings, Port Sunlight has set the scene for many films and TV shows including Peaky Blinders and Tolkien. Check out our list of things to do in the area via link in bio Thanks to @merseyspyder for this gorgeous photograph!

A post shared by Visit wirral (@visitwirral) on Feb 5, 2020 at 11:34pm PST

Visit Wirral is the official tourism site for the Wirral peninsula, and as such is one of the most knowledgeable accounts on the subject. They create their own content, but also share content created on the #VisitWirral tag, such as beautiful shots from local photographers, and some seriously delicious foodie photos.

EatWirral

 

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The best tacos at @low_slow_and_dough

A post shared by Lyndsey – Eat Wirral (@eatwirral) on Mar 8, 2020 at 11:59am PDT

Although some may scoff as they watch an Instagrammers take photos of their food, we believe no one can deny that they love looking at the results. Are we alone? We could easily while away a few hours dreaming about the delicious meals Eat Wirral features, because there’s no calories in just looking.

Find your next must-visit restaurant, cafe or bakery on the Wirral here, and promise us you’ll share the results.

JamieDoesPhotos

 

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Tunnel vision… #agameoftones #ig_masterpiece #ig_exquisite #ig_shotz #global_hotshotz #superhubs #main_vision #master_shots #exclusive_shots #hubs_united #jaw_dropping_shotz #worldshotz #theworldshotz #photographyislifee #photographyislife #photographysouls #photographyeveryday #photographylover #worldbestgram #iglobal_photographers #ig_great_pics #ig_myshot #shotwithlove #justgoshoot #liverpool #igersmersey #wirral

A post shared by Jamie Milligan | Photographer (@jamiedoesphotos) on Dec 8, 2019 at 2:19am PST

WirralWeather

 

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West Kirby sunset Dave Mort

A post shared by Wirral Weather (@wirralweather) on Mar 15, 2020 at 3:53pm PDT

With a coastal aspect on all sides, the Wirral is prone to some rather spectacular weather. If you love an awe-inspiring sunset, this is the account to follow, with content from lots of weather-loving local photographers, you can be sure they’re chasing storms, waves, panoramic views and unique seasonal beauty to bring you a preview in the comfort of your own home.

The post 5 Wirral Instagrammers We Love appeared first on My Digital Wirral.